As web designers, our clients regularly turn to us for what they consider “traditional” design expertise–things like color and movement on a website. But what often gets overlooked is the critical role that content organization and page structure play on a website. While many people consider design largely aesthetic in nature, it would be naive to ignore or downplay the importance of content. In order to design effectively for end users, designers must consider the implications that content can have on the overall user experience.
A content-driven approach should be used to inform website structure, page layout, and overall design. In this session, I’ll talk about the importance of leading clients through a comprehensive content-driven web design process and how doing so can help exceed their expectations every time.