I’m a web developer by trade, having made or developed 100+ sites in WordPress in my career. I’m also fortunate in that I have a wealth of UI/UX experience. I have a fascination for problem solving, thinking, cognitive psychology and behavioral economics. I love digging into the “Why” behind design and development, as motive and is the most powerful of all heuristics. Figuring out the “why” is how we figure out the “how” and ultimately the “what”. But you will never know what the “what” should be if you don’t know the “why”.