David Zimmerman will discuss “What WordPress Users Need to Know About SEO in 2020”
Zimmerman has worked in search engine optimization (SEO) for more than 12 years — five on his own as Reliable Acorn.
During that time, he’s been developing and recording the SEO processes that help his clients gain more business through search engine traffic. He recently decided to make those processes available to anyone through his website, The SEO Game Plan.
Q: Why do we need to know more about SEO today?
A: It’s hard to keep up with SEO — things are always changing and you need to ensure you’re playing the game with an up-to-date playbook.
Zimmerman will share what you need to know about SEO to compete in the search results for 2020.
Q: What is the most important takeaway of your talk?
A: Don’t be distracted by the latest SEO rumors or tricks! Stick with the basics and you’ll do fine.
SEO basics include:
- Ensuring Google can read your site
- Creating content that speaks your customers’ language
- Getting other websites to cite you as an authority
Q: Which SEO resources should we follow?
A: Zimmerman recommends you follow these resources:
- Follow credible blogs like Moz or Search Engine Land
- Subscribe to the Google Webmasters YouTube channel
- Follow Zimmerman on Twitter: @TheSEOGamePlan