{"id":1797,"date":"2020-02-10T08:00:00","date_gmt":"2020-02-10T08:00:00","guid":{"rendered":"https:\/\/2020.greenville.wordcamp.org\/?p=1797"},"modified":"2020-02-16T19:07:25","modified_gmt":"2020-02-16T19:07:25","slug":"explore-how-to-compete-in-todays-seo-landscape","status":"publish","type":"post","link":"https:\/\/greenville.wordcamp.org\/2020\/explore-how-to-compete-in-todays-seo-landscape\/","title":{"rendered":"Explore how to compete in today&#039;s SEO landscape"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7-XbhaKYTBI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/2020.greenville.wordcamp.org\/tickets\/\">Buy your ticket today!<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">David Zimmerman will discuss &#8220;What WordPress Users Need to Know About SEO in 2020&#8221; <\/h2>\n\n\n\n<p>Zimmerman has worked in search engine optimization (SEO) for more than 12 years&nbsp;\u2014 five on his own as <a href=\"https:\/\/reliableacorn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Reliable Acorn (opens in a new tab)\">Reliable Acorn<\/a>. <\/p>\n\n\n\n<p>During that time, he&#8217;s been developing and recording the SEO processes that help his clients gain more business through search engine traffic. He recently decided to make those processes available to anyone through his website,<a rel=\"noreferrer noopener\" aria-label=\" The SEO Game Plan (opens in a new tab)\" href=\"https:\/\/theseogameplan.com\/\" target=\"_blank\"> The SEO Game Plan<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Why do we need to know more about SEO today?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/2020.greenville.wordcamp.org\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?fit=640%2C746&amp;ssl=1\" alt=\"\" class=\"wp-image-1815\" width=\"254\" height=\"297\" srcset=\"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?w=2194&amp;ssl=1 2194w, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?resize=257%2C300&amp;ssl=1 257w, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?resize=878%2C1024&amp;ssl=1 878w, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?resize=768%2C896&amp;ssl=1 768w, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?resize=1316%2C1536&amp;ssl=1 1316w, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?resize=1755%2C2048&amp;ssl=1 1755w, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/David_Zimmerman-1-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><figcaption><strong>David Zimmerman<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>A: <\/strong>It&#8217;s hard to keep up with SEO \u2014 things are always changing and you need to ensure you&#8217;re playing the game with an up-to-date playbook. <\/p>\n\n\n\n<p>Zimmerman will share what you&nbsp;need to know about SEO to compete in the search results for 2020.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: What is the most important takeaway of your talk?<\/h3>\n\n\n\n<p><strong>A: <\/strong>Don&#8217;t be distracted by the latest SEO rumors or tricks! Stick with the basics and you&#8217;ll do fine.<\/p>\n\n\n\n<p>SEO basics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ensuring Google can read your site<\/li><li>Creating content that speaks your customers&#8217; language<\/li><li>Getting other websites to cite you as an&nbsp;authority<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Which SEO resources should we follow?<\/h3>\n\n\n\n<p><strong>A: <\/strong>Zimmerman recommends you follow these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Follow credible blogs like <a href=\"https:\/\/moz.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Moz  (opens in a new tab)\">Moz <\/a>or <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Land (opens in a new tab)\">Search Engine Land<\/a> <\/li><li>Subscribe to the <a href=\"https:\/\/www.youtube.com\/channel\/UCWf2ZlNsCGDS89VBF_awNvA\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Webmasters YouTube channel (opens in a new tab)\">Google Webmasters YouTube channel<\/a> <\/li><li>Follow Zimmerman on Twitter:&nbsp;<a href=\"https:\/\/twitter.com\/TheSEOGamePlan\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"@TheSEOGamePlan (opens in a new tab)\">@TheSEOGamePlan<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/2020.greenville.wordcamp.org\/tickets\/\">Buy your ticket today!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>David Zimmerman will discuss &#8220;What WordPress Users Need to Know About SEO in 2020&#8221; Zimmerman has worked in search engine optimization (SEO) for more than 12 years&nbsp;\u2014 five on his own as Reliable Acorn. During that time, he&#8217;s been developing and recording the SEO processes that help his clients gain more business through search engine &hellip; <a href=\"https:\/\/greenville.wordcamp.org\/2020\/explore-how-to-compete-in-todays-seo-landscape\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Explore how to compete in today&#039;s SEO landscape&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17661375,"featured_media":2151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Zimmerrman_SEO.jpg?fit=2000%2C1100&ssl=1","jetpack-related-posts":[{"id":1828,"url":"https:\/\/greenville.wordcamp.org\/2020\/discover-how-to-take-your-seo-to-the-next-level\/","url_meta":{"origin":1797,"position":0},"title":"Discover how to take your SEO to the next level","author":"Heather Cygan","date":"February 11, 2020","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=xFmTplljgd0 Buy your ticket today! Kori Ashton will walk you through her SEO checklist for your website and blog. Ashton is co-founder of WebTegrity, a WordPress agency in San Antonio, Texas. She also is a YouTube Influencer and a brand ambassador for Liquid Web. Her talk is titled, \"SEO for\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Ashton_SEO-1.jpg?fit=1200%2C660&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Ashton_SEO-1.jpg?fit=1200%2C660&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Ashton_SEO-1.jpg?fit=1200%2C660&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Ashton_SEO-1.jpg?fit=1200%2C660&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Ashton_SEO-1.jpg?fit=1200%2C660&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2274,"url":"https:\/\/greenville.wordcamp.org\/2020\/speed-up-site-development-by-using-a-page-builder\/","url_meta":{"origin":1797,"position":1},"title":"Speed up site development by using a page builder","author":"Heather Cygan","date":"February 25, 2020","format":false,"excerpt":"Buy your ticket today! Shelly Peacock will educate us about how to \"Pre-Load Your Sites for Lightning Fast Deployment with Page Builders.\" Peacock has been building WordPress sites for a decade, both as an agency and now with Zimmer Broadcasting. Zimmer offers WordPress development, digital marketing, SEO, SEM and other\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Peacock.jpg?fit=1200%2C625&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Peacock.jpg?fit=1200%2C625&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Peacock.jpg?fit=1200%2C625&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Peacock.jpg?fit=1200%2C625&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/Peacock.jpg?fit=1200%2C625&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2516,"url":"https:\/\/greenville.wordcamp.org\/2020\/round-of-applause-for-our-special-premier-sponsor\/","url_meta":{"origin":1797,"position":2},"title":"Round of applause for our special Premier and Liberty Bridger sponsor","author":"Heather Cygan","date":"February 26, 2020","format":false,"excerpt":"Words do not adequately express the magnitude of our gratitude for our sponsors. And TypeRocket is one of our special event sponsors for WordCamp Greenville 2020. TypeRocket is not only a Liberty Bridger but also a Premier sponsor this year. 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Our Liberty Bridger sponsors \u2014 TypeRocket, Liquid Web and GreenGeeks \u2014 each gave $500 to help us bring this annual conference to your local community. We use the funds to help us attract quality speakers and sessions to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/LibertyBridger.jpg?fit=1200%2C625&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/LibertyBridger.jpg?fit=1200%2C625&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/LibertyBridger.jpg?fit=1200%2C625&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/LibertyBridger.jpg?fit=1200%2C625&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/greenville.wordcamp.org\/2020\/files\/2020\/02\/LibertyBridger.jpg?fit=1200%2C625&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/1797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/17661375"}],"replies":[{"embeddable":true,"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/comments?post=1797"}],"version-history":[{"count":24,"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/1797\/revisions"}],"predecessor-version":[{"id":2150,"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/1797\/revisions\/2150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/media\/2151"}],"wp:attachment":[{"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/categories?post=1797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenville.wordcamp.org\/2020\/wp-json\/wp\/v2\/tags?post=1797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}